The (business) world is changing. Although this phrase has already become a popular cliché, few people and companies realize how fast and in what direction. Old business models do not work in the new economy. They either experience great difficulties or are dying away.
People are becoming more aware of what are bad, unfair or corrupt business practices. Besides, they have received tools to fight with or prevent them due to the rapid technological advancement.
Sales strategies do not produce desired results, unless they are innovative and creative. Cold calling looks like a sales approach from the dinosaur era. Potential customers do not want to be bothered by sales calls, traveling sales persons or street sellers. Traditional advertising is becoming less and less effective. Continue reading “Smart Lean Ideas for the New Business Model: Is it a future?”